THE ULTIMATE
BRAND SOLUTION
Specialising in customer experiences & brand development, we combine digital craftsmanship with innovative thinking to deliver disruptive digital solutions on a worldwide scale. Founded in 2004, we have worked with leading and emerging brands in the most demanding industry sectors in China. 4in Group specializes in pairing Western branding and marketing expertise with Chinese culture. We are experts in introducing Luxury lifestyle, Home deco, F&B & B2B brands to the Chinese market and consumer. By combining our global experience with a deep understanding of the Chinese marketplace, we have been able to build, strengthen and protect top brands even during times of economic upheavals and uncertainties.g to deliver disruptive digital.
Wide range options just right for your successful project. Specialising in customer experiences & brand development, we combine digital craftsmanship.
Strong brands are incredibly durable and have the ability to define a company or organization, as well as overcome many challenges in the marketplace. At 4in Group we work with our clients through a wide range of consulting services, depending on their individual needs.
We believe the origin of creativity comes from human emotional connection. The great creative speaks louder than itself.
Social media provide an irreplaceable platform to reach old and possible new consumers alike. With its team of creative internationals, 4in is able to communicate a distinct brand identity and message for brands and to promote them through different channels to a widely spread audience.
Our agency combines strong media connections with innovative PR angles and communication strategies to deliver and ensure quality and results-oriented work.
In China, trends are driven by events. We specialize in creating memorable and result-oriented events, effectively building brands through tailor-made events to meet your objectives. We are the difference between holding an event and creating a remarkable experience.
Creator & Branding Queen
Team Leader and Brand & Design Expert
International Brand Consultant
Visionary
Our people are top professionals with exceptional knowledge in the brand marketing field. The Management Team profile has a unique combination of sophisticated, world-class, branding know-how and in-depth, local cultural knowledge. We have the ability to feel, act and provide real-world solutions in this competitive market. We are armed with passion and commitment to produce outstanding work and measurable results that consistently go beyond client’s expectations.
Design Consultant
We have a unique story with each client. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.
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Clients
- Launched the first YoMo in 2016 and 2nd edition 2017
- Sponsorship sourcing
- Engage content and activities providers
- Public Relations & Social media management. Wechat official account creation and management
- Pre-Event management & on-site event management
- School promotions
- Yearly retainer service
- Create concept of the CEO royal summit in Beijing, Shanghai, and Guangzhou.
- PR, Design & event management
- Sponsorship: Richard Hennessey, Chateau Glory, Bund 18, Star River Villa, Remy Martin, Rolls Royce, Truefitt & Hill and Quintessentially
- Guests invitations of CEOs, CFOs
- Creation of a niche marketing Campaign
- Organization of PR events to target existing and potential new customers in China. Monthly theme events at Club DKD and co-branding events (with Miss Sixty) were organized to promote the brand and stimulates sales. “Be fabulous” valentine event was organized at the Beijing Kerry Center
- Organization of a direct marketing campaign
- Guest invitation to the seminar : Invite the key business executives by using in-house database to the event
- Organization of a discussion panel about renewable energies
- B2B match-making events
- Promote other Italian regions such as Piemonde, Sardinia, Lambardia etc
- Created an art cause event: “ I don’t want to wash dishes”
- Work on the create demands: Encourage Chinese consumers to use washing machine
- Event organization: Art contest, ceremony, media launch
- Promote other Italian regions such as Piemonde, Sardinia, Lambardia etc
- Creation of innovation ceremony
- Launch event organization for their new induction hub
- Chef demo
- One belt one road conference in 4 cities
- Brand consultancy
- Event promotion for CCG in SH, SZ, CD & BJ
- PR & Social media
- H5 invitation
- Guests invitation: Invited more than 80 on-target guests (CEO, CFO, Investors ) for each cities
- Public Relations
- Marketing and PR retainer from 2010-2014
- Organization of the Matteograssi day in the Italy Pavilion during the World Expo Shanghai in 2010. Invited more than 150 on-target guests, arranged media interview and develop relevant news release
- Work on the Brand awareness and preference on the Chinese Market
- In 2011 Mateograssi Asia Tour” in Shanghai, Taipei, Kaohsiung and Singapore
- 2012 launch Matteograsi with ElleDeco diner on design
- 2013 Italuxe launch – Italian lifestyle platform
- Created, implemented and managed the event’s master plan, leveraging our team’s in-depth knowledge of China’s luxury market.
- Built and managed all creatives for event
- Created & managed official WeChat and Weibo accounts for the event
- Comprehensive PR campaign - Pre-promotion, day-of, and post-event promotion via KOLs, traditional media and social media
- Invited over 300 HNWI guests to the event
- Reached over 100 media outlets & KOLs, realizing more than 10M RMB in media value
- Branding strategies and copy writing for website, social media channels
- Launch the SANTUS in April 2018
- B2B contacts to enter F&B outlets
- B2C contacts for high profile wine lovers
- Public Relations & Social media management. Wechat official account creation and management
- 2013 Italuxe launch – Italian lifestyle platform
- Creation of a yearly integrated marketing & communication plan to develop the brand on the Chinese Market
- Yearly marketing strategies
- Public relations
- Product launches
- Promotion and loyalty program
- Marketing/ display guideline for 100 + stores around China
VaBene is the only Italian restaurant to be listed in Travel+Leisure’s prestigious Top 5 Best Restaurants in Shanghai for 2009.
- Provided tailored marketing strategy and PR services
- Help to build Gaia Group brand awareness in the Shanghai area
- Provided event management services
- Helped VaBene Shanghai and Isola Shanghai to leverage Chinese marketing and PR channels
We have a unique story with each client. Yours is waiting to be written. Contact us today and we will message you back shortly.
Our people are top professionals with exceptional knowledge in the brand marketing field. The Management Team profile has a unique combination of sophisticated, world-class, branding know-how and in-depth, local cultural knowledge. We have the ability to feel, act and provide real-world solutions in this competitive market. We are armed with passion and commitment to produce outstanding work and measurable results that consistently go beyond client’s expectations.
Phone: +8621 52282118
Fax: +8621 62671602
Email: info@4ingroup.com
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